Today’s marketing environment is demanding. Complexity has increased exponentially and yet marketing and sales organizations are often running with too few resources. The result: Strain
Traditional agencies,consultancies,and staffing firms can’t solve this problem. Agencies are built for developing and selling a creative product rather than solving business issues.
And the way agencies manage your account is part of the problem. An agency account executive is often a “middle person” with a one-dimensional focus, who is ill-positioned to really help solve issues.
The problem gets compounded when multiple agencies are involved.
